Treering Blog

We created a master list for practical, tested strategies that work in a real yearbook classroom. If you didn’t volunteer to take on yearbook class (we are few, but mighty), you either showed up last to the meeting, or you’re the new teacher. Then what? Traditional teacher prep programs trained us for classroom management and subject-specific pedagogy. Teaching yearbook is a hybrid of design, photography, marketing, and event planning. It’s a prep that requires skills from multiple careers, and most of us learn them as we go, under deadline pressure, and with a room full of students watching. Major aura points loading.

Professional development resources

A stronger you means a stronger program. Here are some resources to help you take a recess from yearbook stress.

Webinars

Tuesday “Lunch and Learn” sessions are twenty minutes of focus to equip you and your team throughout the year. Just pick your time zone, log in, and leave with something you can use today.

Thursday sessions are one-hour overviews to help you plan, design, and publish with purpose. These synchronous training series start with the same line, “Hi, we’re Cassie and Erika, and we are here to join your yearbook team.” 

They mean it.

‍Dealing with complaints

Two customer care experts, Treering’s Abby Oxendine and Chris Frost, a former Disney guest services agent, shared their proactive approach to working with teachers, parents, and students with yearbook complaints.

1. Listen to the complaint
2. Ask for specific details
3. Offer a solution
4. Follow up, follow up, follow up

10 Ways to relieve adviser burnout

Eliminate adviser burnout by using design automations, strengthening your workflow, and remembering your why.

‍Adviser burnout

We’d rather you have this one and not need it.

Some preventative burnout measures include workflow adjustments, such as 

• Reusing layouts from previous years as templates
• Creating repeatable workflows, such as setting up photo and text styles
• Taking advantage of built-in design automations, such as portrait autoflow

If you’re already there and need a yearbook mindshift, build gratitude and celebration into your program… then call your publisher! 

‍Planning resources for yearbook

Start the year with a clear plan so you run the yearbook, not the other way around.

‍Job descriptions

Clear expectations help guide student and volunteer yearbook teams. When the proverbial ball gets dropped, it’s easy to point the finger; being proactive with your yearbook team early in the school year will improve your workflow. It will develop ownership. It will reveal leaders.

‍Staff manual template

Another way to develop proactive communication is through a staff manual. A yearbook staff manual outlines policies and procedures for class time and crisis time. It includes how you will handle:

• Confidentiality
• Photos
• Superlatives and senior quotes
• Journalistic integrity
• Grading
• Style guide
• Content approval
• Equipment
• Complaints and refunds

‍Agenda slides for yearbook class

Agenda slides provide accountability for your yearbook team. They can be project-based or have a time-management focus. Either way, you should include these five things on your agenda slide:

1. Date and class information
2. Learning objectives or goals for the day's lesson
3. Class agenda
4. Deliverables
5. Announcements and reminders

Yearbook spread checklists for student editing and grading

At a minimum, spread checklists should accompany PDF proofs because we all do our best proofing after the book goes to print. IYKYK

‍Grading checklists

Use checklists to help students prep for submission and grading. 

Younger students and emerging designers use checklists to have a structured framework, to help them remember the essential elements of a spread. Returning yearbook students use checklists as a tool for quality control and peer review. 

The checklist becomes an educational resource in itself. As students engage with it, they absorb design principles and develop a keen eye for what works in terms of design and theme development.

‍Instructional resources to build out your curriculum

Give students the tools, skills, and confidence to create their best work without you having to reinvent the wheel.

‍Free yearbook curriculum

When you have classroom teachers create the curriculum and classroom teachers vet the curriculum, it’s A+ material. The eight modules each include five days of instruction: 

• Daily learning target
• Bell ringer
• Interactive lesson with guided student practice
• Exit ticket

Clubs with limited instructional time can scale using the first day’s lesson from each module. These standalone lessons are designed to give yearbook club sponsors the foundation for teambuilding, theme, design, writing, photography, marketing, and proofing.

‍5 Photo mini lessons

Mini means focused. (No pun intended.) Each of the five lessons works on one area of photojournalism to help students capture action and reaction. These lessons include ideas to strengthen students’ understanding of 

1. Rule of thirds
2. Photo angles
3. Cell phone photography
4. Depth of field

The final lesson is a cumulative assessment in the form of photography bingo.

‍Bell ringers

Start each meeting or class period with the yearbook top of mind by using one of the 60 curated bell ringers. Focusing on design, photography, theme, and yearbook critiques, these five-minute warm-ups provide a launch point for instruction, work sessions, or discussion.

Proofing tools

Last on the list, but not last priority, proofing your yearbook should be accomplished weekly and monthly plus a cumulative review. Treering's proofing tools include 99 PDF proofs plus a complete copy of your printed book (workd in progress welcome). 

When including proofing in your teaching routine, yearbook advisers may want to involve campus personnel outside of the yearbook team: the school secretary, PTO/PTA leaders, and maybe an English teacher.

While teaching yearbook may not have come with a roadmap, you don’t have to figure it out alone. Using professional development resources, planning tools, and instructional, you can create a structure that makes the work manageable and meaningful for you and your students. Choose one of the above to put into practice this week, and use it as the starting point for building a program that grows stronger each school year.

New for the 2025-2026 school year, Treering’s free yearbook curriculum has expanded. From a new adviser handbook to 40 standalone lessons, you can take a recess from yearbook planning stress and put effort into yearbook production.

What’s new?

Teachers updated Treering’s previous curriculum. Another group of teachers tested it. We can confidently say it is teacher-authored and teacher-approved.

Each of the eight student-facing modules has a pacing guide and instructional slides. The pacing guides give you an overview of each module’s five grab-and-go lessons, including teaching resources, should you choose to expand instructional time. If it’s your first time teaching yearbook, the pacing guide also breaks down terminology used and shows connections between lessons.

Each lesson also includes Google Slides with

• Learning target
• Bell ringer
• Interactive lesson with guided student practice
• Exit ticket

You do enough. However, Treering knows no two schools/classes/clubs are alike, so we made our free curriculum 100% editable. 

‍Curriculum FAQs

‍What’s free?

Everything. Charging extra for resources and support isn’t our thing. 

‍How can I use the curriculum if I only have a club?

The first lesson in each module is a standalone one designed to give you the foundation for teambuilding, theme, design, writing, photography, marketing, and proofing. We recommend club groups do these eight lessons throughout the year.

‍Is Treering’s curriculum only for new yearbook students? 

No, it is for yearbook creators of all backgrounds.

If you have mixed abilities in your class, we suggest:

• Using leaders to teach the first lesson in each module
• Flipping instruction: ask students to go through the slides on their own and be prepared to do the practice session in class
• Use mentor pairs for hands-on activities

‍Do I have to use Treering to use your yearbook curriculum?

Some theme, design, marketing, and editing lessons involve Treering tools. 

‍Get Treering’s free yearbook curriculum

‍Module 0: Adviser Handbook

This handbook also contains all your yearbook prep templates: a student application, syllabus, grading rubrics, and staff manuals. It’s formatted vertically for printing.

Access the Adviser Handbook

Module 1: Yearbook 101

Building a yearbook culture on campus starts with your club or class. Each lesson in Module 1 focuses on team building, establishing clear expectations, and how students can use their individual strengths to build a unified product. This module builds a foundation for the following seven.

Module 1 learning targets:

• Understand the yearbook advisor’s expectations and the class structure
• Locate key information in the syllabus related to grading, expectations, deadlines, and responsibilities.
• Reflect on their personal strengths and interests related to team roles
• Identify and define core yearbook design terms by analyzing real spreads.
• Write specific, measurable, achievable, relevant, and time-bound (SMART) goals for the school year.

Access the Module 1 slides / Module 1 pacing guide

Module 2: Kicking off the Year(book)

Because yearbooks are part history book and part narrative, Module 2 helps students understand how and why the book they will create will stand the test of time. They will spend time creating a structure for their book and sharing their own stories through an “About Me” yearbook spread.

Module 2 learning targets

•  Explain how yearbooks act as historical documents and cultural artifacts.
•  Collaborate with peers to build a cohesive and well-organized ladder.
•  Understand where and how to store content throughout the school year.
•  Use yearbook vocabulary in context while giving and receiving peer feedback.
•  Determine the central theme or message being communicated through advertisements.

Access the Module 2 slides / Module 2 pacing guide

Module 3: Theme

Theme is more than just a visual concept, and Module 3 will help you and your yearbook team create one that looks, sounds, and feels like the story of their year.

Module 3 learning targets

•  Understand the purpose and components of a yearbook theme.
•  Collaboratively brainstorm relevant and original theme ideas.
•  Connect theme ideas to the student body and school year.
•  Explore the tone, personality, and voice of themes in a creative way.
•  Create a plan to apply the theme across content areas.

Access the Module 3 slides / Module 3 pacing guide

Module 4: Design

Building upon the theme developed in Module 3, Module 4 is all about bringing that theme to life and learning how to design yearbook pages that guide the reader on a visual journey. Intentional design is the core of this module.

Module 4 learning targets

• Identify the building blocks of design.
• Use Treering’s design tools to create a yearbook spread.
• Create a color palette to express the yearbook theme’s tone and personality.
• Explain the impact of font family, size, weight, and contrast in yearbook design.
• Create text styles to support the visual theme.
• Identify and apply principles of design hierarchy by organizing visual elements (text, images, and white space) on a yearbook spread to guide the reader’s attention effectively and create visual flow.

Access the Module 4 slides / Module 4 pacing guide

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Coming September 2025

Trust us when we quote a cliché: good things come to those who wait.

‍Module 5: Writing

Learning targets:

• Identify the different forms of captions: ident, summary, and expanded.
• Examine photographs to identify key information to craft summary and expanded captions.
• Define the five common topics. 
• Structure an interview.
• Synthesize and interview by writing body copy and captions.

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Module 6: Photography

Learning targets:

• Identify the composition elements of a photo and evaluate.
• Photograph a subject using six angles.
• Compose an image using natural and artificial light sources.
• Recall the three parts of the exposure triangle and how they work together. 
• Use Treering tools to present a photograph to its advantage in a layout.

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Module 7: Marketing

Learning targets:

• Identify the components of a marketing campaign.
• Identify, classify, and rank yearbook value props.
• Differentiate marketing messaging based on audience.
• Initiate community participation in yearbook creation.
• Plan milestone celebrations for reaching yearbook creation goals.

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Module 8: Proofing

Learning targets:

• Discuss and develop a consistent framework for all copy elements and community-submitted content.
• Review editing guidelines to help catch errors and maintain consistency by reviewing content early and often.
• Identify tools and methods to carefully proof both visual and written elements for accuracy and clarity.
• Use checklists and tools to ensure every page aligns with your yearbook’s design standards.
• Learn to use Treering’s editing tools to establish and maintain clean lines and a polished, professional look.

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In the spring, nearly 200 yearbook creators across three focus groups gave their feedback on design trends and current graphic offerings. The findings:

1. Backgrounds need to be less graphic and more textured to not compete with the content 
2. Theme collections felt incomplete
3. Elementary yearbook coordinators want a different background for each grade
4. Some schools want spreads with up to 60 photos, others want bold showstopper templates to break up content
5. Preferred graphic styles include line art, watercolor, and images inspired by nature

Treering’s response: yes

It was a yes of agreement, a yes of exclamatory delight. When evaluating each of the 2025-2026 yearbook themes, the design team went back to your list. 

The first six new yearbook themes

Each of the new yearbook themes contains what you need to easily create a beautiful, stylized, photo-centric yearbook: backgrounds, layouts, coordinating graphics, and a style guide. Layouts range from graphic-heavy show-stoppers to photo collages with up to 60 photos. The layouts are designed with a built-in 1/4" margin and a grid system. (This way you won’t have to hit the down arrow 100 times or “eyeball” it.)

Back to School 2

Give your yearbook a sharp take on school spirit with just the right amount of whimsy. The hand-drawn chalk textures blend bright, bold hues with the nostalgic feel of a classic blackboard. 

Christian7

Inspired by our third most popular theme, “Tied Together,” Christian7’s continuous line art contains graphics featuring faith-based and academic subjects.

Gallery

This museum-inspired yearbook theme frames every moment as a masterpiece. It turns your year into a curated experience by showcasing every activity as worthy of display. 

Greetings

We call the school year a journey, and with this yearbook theme, it truly is. The mid-century charm and travel-themed flair celebrate school life as a collection of picture-perfect stops. 

Grow with Me

Designed with K-8 and K-12 schools in mind, “Grow with Me” has double the core graphics to show a progression from kindergarten through the upper grades. It grows from playful to polished with your students: think loose lines and wide rule transitioning to tight, precise graphics and graph paper. Pops of color vary from a waxy crayon to a layered highlighter. 

Pixel Perfect

Capture the energy of the school year with Pixel Perfect, a tech-inspired yearbook theme that is stacked with personality. It’s bold, playful, retro, and yet completely on trend.

View a slideshow of the 2025 yearbook themes.

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The 100

While you love the theme development and the included graphics, you also asked for more “related” graphics to round out each theme. You wanted to illustrate the happenings on campus further. Again, the design team answered.

Introducing the 100, a curated collection of arts, academics, athletics, and event graphics from the top-searched images, illustrated with each theme’s personality. 

Arts and academics: backpack, binder, books (stacked and open), bus, calculator, camera, chalkboard, chemistry flask, clipboards, clock, crayons, diploma, DNA strand, drum set, eraser, film reel, globe, glue stick, graduation cap, guitar, headphones, highlighter, laptop, lightbulb, lunchbox, magnifying glass, medal, microphone, microscope, monitor, music notes, notebook, paint palette, paintbrush, paperclip, pen, pencil, piano keys, red apple, ruler, school building, scissors, sharpener, speech bubble, stapler, test tube, theater masks, trophy, trumpet, and violin.

Athletics: badminton racket, badminton shuttlecock, baseball, baseball bat, baseball glove, basketball, bowling ball, bowling pins, boxing gloves, cheer megaphone, football, golf ball, golf club, hockey puck, hockey stick, ice skates, lacrosse stick, pom-poms, referee shirt, running shoes, sports jersey, soccer ball, softball, swim goggles, tennis ball, volleyball, water bottle, and whistle.

Events: bingo night, Christmas, color run, fall fun fest, father/daughter dance, field trip, graduation, Halloween, mother/son kickball, movie night, patriotic, read-a-thon, Red Ribbon Week, spring dance, spirit week, talent show, Thanksgiving, trunk or treat, Valentines, wax museum, and winter events.

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Style guides for every new theme

Perfect for emerging designers who use Treering themes as a launch pad to design their own layouts, these style guides contain

• Coordinating color palettes
• Headline, sub headline, and body copy font recommendations
• Ideas to make the graphics interact with photographs and text

Download the style guides for each theme here.

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And if you noticed the bit about “part 1,” we hope you’re excited: there will be four more themes in September.

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We’ve got something exciting to share: Treering just got a bold new look.

After months of collaboration, exploration, and a lot of thoughtful design work, we’re thrilled to unveil a refreshed brand identity, one that better reflects who we are today and where we’re headed.

Turning the page

We’ve moved away from the softer, muted tones of the past and embraced a more vibrant, energetic palette that speaks to the creativity and joy at the heart of what we do.

Our new logo is a small thing that says a lot—it’s clean and modern, but it also holds meaning. The icon forms a “T” for Treering, doubles as an open book, and symbolizes our approachable, flexible platform. It’s our mission, captured in a single shape: helping people turn everyday moments into memories that last.

Why we did this

This wasn’t just about updating fonts and colors. We took a step back to reflect on who we are as a team, what makes Treering unique, and how we want to show up — for schools, parents, and now, for travel brands through Treering Memories. 

After 16 years of innovating how memories are captured, shared, and preserved in the school space, we’re expanding our vision. Treering is evolving into a full Memory-as-a-Service platform, extending our technology and expertise beyond yearbooks to meet the growing demand for smart, personalized memory solutions across industries. With Treering Memories, we’re bringing the same intuitive experience, powerful AI, and just-in-time printing to the travel world by helping brands turn unforgettable trips into meaningful, lasting keepsakes.

The new visual identity balances the warmth of nostalgia with a fresh, modern sensibility. Our photography style is more candid and vibrant, our typography is clean and bold, and everything is built to work seamlessly—whether in a yearbook or in a photo memory book from a travel adventure.

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What’s next

We’re heading into the school year with renewed energy, and now a look that matches it. But while our visuals have changed, what we care about hasn’t. We’re still the same team, focused on helping people capture and celebrate meaningful moments with care, creativity, and technology that makes it all easier. This year, we’re rolling out smarter tools to simplify yearbook creation, along with fresh new themes designed to give schools even more ways to personalize and elevate their books. It's all part of our ongoing commitment to making yearbooking easier, more intuitive, and more inspiring for everyone involved. We can’t wait to show you what’s next. Let’s make this school year unforgettable, together.

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With nearly half of US states banning cell phones in the classroom, many advisers reached out for creative solutions for collecting yearbook photos. Student cell phones can have cameras that capture photos as well as or better than traditional cameras, and have become a cost-reducing factor for yearbook teams. As more schools create and tighten policies governing cell phone usage on campus, we need practical solutions for yearbook class.

The yearbook’s mission remains unchanged.

Take heart, yearbook creators, when parent volunteers weren’t permitted on campus, we pivoted. This is no different. [FWIW, I’m imagining being on a horse, like William Wallace, as I type this.]

via GIPHY

The quick response

The easy solution is to grab some point-and-shoot cameras for yearbook students to have on hand or a few iPad Pros, if your school permits it. Focus the first few class or club meetings on the basics of composition. 

Another solution is photo training with a DSLR or mirrorless camera. Explore aperture (depth of field) and keep track of what ISO and white balance work for specific locations on campus, like the dreaded gym pics, which always look straight out of the 1970s with the yellowed floors and fluorescent lights.

If you don’t have budget constraints, check out our recommendations for yearbook gear.

Capital expenses aren’t for every yearbook team. Additionally, neither of these solutions addresses how to get you and your team everywhere—you can’t. Adding avenues for school staff, parents, and students to contribute photos will grow your reach.

Create a submission pipeline

Photo drop campaigns should be part of every post-event communication from your yearbook team. Did fourth grade take a field trip to the zoo? Reach out later that day to the parents and teachers who went for their snaps. 

Keep in mind, the easier it is to share, the more results you will receive. Also, limiting yourself to one or two avenues will simplify your back-end organization.

Yes, this approach might require more planning and follow-up than in past years. Remember, the systems you build now will benefit your yearbook program long after the initial challenges are resolved.

Photos from Teachers and Staff

While we cringe at asking our classroom champions to do one more thing, the thought of not celebrating their outstanding work is far worse. Work with your campus administration to add Google folders to the school’s shared Drive.

There should be a folder for each teacher and school-wide folders for holidays, recess, specific school events, lunchtime fun, assemblies, etc. 

Photos from Parents

Many of the advisers in Treering’s Official Facebook Group say they have room parents responsible for in-class photos. Additionally, parents are often present at outside events such as concerts, field trips, and games. Partner with them for photos of

• Off-campus event and athletics photos
• Candids from carpool, pick up/drop off
• First day
• Any dress-up or spirit day
• Summer and winter vacations
• Homework and student art

In addition to a shared folder to which parents can drop images, share an email address. 

You can even send targeted asks after events: Hey Fatima, It was great to see you at the Science Fair. Would you please send me 2-3 photos of Jackson and his friends so I can include them in the yearbook? Thank you! 

Full disclosure, any time I see parents taking photos of their children, I ask them to email those photos to me on the spot. 

Shameless.

Photos from Students

If your yearbook program has a class or club component, creating photo assignments is one way to secure photos from students. The last thing you want to do is just tell a student, “Go take photographs of science.”

Many schools employ a beat system, assigning students to specific grades, clubs, and sports. This is a way to monitor coverage while teaching communication and project management. Students connect weekly with their contacts (coaches, teachers), find out what is happening, and take photographs of events.

The beat system also serves as accountability: if Erika’s beats have empty content folders in week three, the editorial team needs to redirect her efforts.

If you need help providing photo support, explore

• 5 photography mini lessons
• Classroom photo tips

The key to success lies in early, frequent, and clear communication with your entire school community. When staff, parents, and students understand the goal and their role in achieving it, collaboration becomes smoother and more sustainable.

Explain why the cell phone ban affects yearbook coverage, what kinds of support you need, and how you’ll collect photos. Then, keep the conversation going:

1. Remind teachers of upcoming photo ops
2. Update parents with specific photo requests
3. Train students to use alternative tools and plan ahead. 

The more proactive you are, the fewer last-minute gaps you'll face.

Treering Yearbook Heroes is a monthly feature focusing on yearbook tips and tricks.

For months, Mykel Estes was just a cool teacher we followed on X. Known in Dallas ISD for innovation and student engagement, the former Teacher of the Year (2023-2024) created a bracket so students could vote on their favorite yearbook theme. Estes revealed the theme at Longfellow Career Exploration Academy's first yearbook signing party in a decade.

Changing up how we do the yearbook this year at @LongfellowCEA —

Adding student voice is a critical goal! With @Treering's gallery of great themes we are incorporating a "Theme Thrown Down"!

Let's see what the winning concept will be! @disdactivities @DISDMagnets pic.twitter.com/0JMzz4jLVy

— Mr. Mykel Estes, M.Ed. (@MrMykelEstes) August 20, 2024

A reading and language arts teacher, Estes became the yearbook adviser after a staffing change. Instead of taking the proverbial reins, he rewrote the book.

How was your first yearbook a reboot for the school?

There are some things that they've always done, and this is a new iteration of the yearbook. We switched to Treering and even changed photography teams. Everything was new. And since I did take it on solo, I needed that. I needed that ability to streamline. 

The previous books felt like a faculty and staff heirloom, when really, this is for students.

How do you keep the yearbook student-centric when you’re a solo adviser?

I started with a bunch of y'all's resources: the ladder, dos and don’ts, and Camp Yearbook. And I gave the sample package I received to the outgoing eighth-graders and told them, "Look through here."

It reminded me of those old school toy catalogs. They marked it up. I told them nothing was off the table. 

Their suggestions became the collective basis for how I started the book. It was all over the place. The themes constantly changed, and that's when I had the “This isn't my yearbook” moment. 

The March Madness-style "Theme Throwdown" bracket was how I ensured the theme would resonate with current students. What I like, and what older students liked, may not resonate with our current students. This was one way to get buy-in.

What happened when the students at Longfellow received the yearbook before school was out?

The yearbook's a really exciting kind of moment in a student's academic year, and from the pandemic on, the yearbook never arrived before the students left. There was a palpable disappointment in the students not being able to have that shared experience of looking for themselves in the yearbook and signing one another’s.

We do a big eighth-grade celebration week to commemorate the last time the cohort is together. (We feed into roughly 20 different high schools as a magnet school.) I really leaned into that nostalgia.

The eighth graders got them first. Again, leaning hard into that's their last time here. They get it first. Then we subsequently rolled it out to the lower grade levels.

What’s next for the yearbook?

We are a career academy. We have a journalism class coming up. We have a photojournalism class coming up. Those two classes will eventually marry in a year's time or so and be the production team for the yearbook. 

Until then, I want to add student voices through quotes and make sure every kid is in the book. Every kid should at least be in the portraits. I want to expand that to a classroom and activity photo.

Color is more than decoration: it’s a communication tool. In a yearbook, color helps reinforce the mood of each section, creates visual hierarchy, and supports your theme. Understanding the basics of color theory enables you to make design choices that are intentional and effective, not just trendy. (If trendy design is your thing, head over to this blog.)

The Color Wheel

I can’t emphasize this enough: color is a complement to content. The right combination can make your theme feel energetic, calm, serious, or playful. Understanding how color affects emotions will affect your readers’ experiences.

Primary Colors

Red, yellow, and blue are the OG trio. As you learned in elementary school, you can’t make them by mixing other colors, and they can be combined to create every other hue. A section opener with a bold red or yellow background can instantly grab attention—just keep your type simple so it’s still readable.

Secondary Colors

Orange, green, and purple come from mixing two primaries. Secondary colors are a safe way to add contrast to pages without them looking too loud. 

Tertiary Colors

Mix a primary with a neighboring secondary and you’ll get shades like yellow-orange or blue-violet. These in-between shades are perfect for customizing your theme. For example, swap standard blue for blue-green to make a traditional palette feel more modern.

Color Harmony

Color harmony is about choosing combinations that are pleasing to the eye, and useful to you, the designer. Whether you’re creating a visual flow across a spread or building a full-book palette, these harmonies keep your pages cohesive.

Complementary Colors

These are opposites on the color wheel, like blue and orange or red and green. They create strong contrast. Use complementary color accents for headlines, callouts, or graphic elements. 

Split Complementary

Choose one color (yellow) and pair it with the two colors next to its opposite (blue). This gives you contrast without tension. For example, if your school color is yellow, balance it with pops of magenta and violet.

Analogous Colors

These sit next to each other on the wheel and are generally harmonious and soothing. If you’re getting started with color, use an analogous palette to determine your dominant, supporting, and accent colors. 

It’s easy to look at these and think you’re limited to three. Using varying tints and shades for value contrast will expand your palette. 

Triadic Colors

Triadic schemes use three evenly spaced colors on the wheel. We see this with the primary colors. Now shift over, you have the ultimate retro palette.

Monochromatic and Grayscale

One color, many values: Monochromatic palettes have so much potential. Purple can have varying degrees of school spirit, while black is sleek and modern. They create contrast, demonstrate intensity, and serve as a base to add accents for emphasis. 

Warm vs. Cool Colors

Warm and cool colors affect how your pages feel emotionally. Look at the two athletic examples above. You can feel the difference. In one, you're sweating with the team and on your feet. In the other, you're maintaining what's left of your voice, sipping cocoa under a blanket with your best friend.

Likewise, use color to determine how the student body will experience your verbal theme.

Putting It All Together

Here’s how to apply color theory to your yearbook:

• Pick a palette early. Choose up to five colors that support your theme and stick with them. Put them in your style guide.
• Use color to organize. You could assign colors to sections, use colors as the backgrounds to modules or pull quotes, or with your headline font to show points of entry.
• Make color intentional. “Don’t decorate… design” is every design teacher’s go-to for a reason. Be intentional and ask, “What mood am I trying to create?” “What color harmony supports that?” “Why isn’t this working?”
• Check accessibility. Make sure the text has enough contrast from its background.
• Balance bold and neutral. Too much color can overwhelm. Whitespace will always be your friend.

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Brandon Sumner, President of Sumner Photography, wrote this month's "Picture Perfect Partnership" article. Sumner Photography is a California-based school photography company dedicated to capturing and preserving memories for educational communities. Through partnerships with platforms like Treering, Sumner Photography supports schools in creating exceptional yearbooks that serve as historical records and creative expressions of their unique identities.

In the world of school photography, few moments feel as good as seeing your partner schools get recognized on a national level. Recently, three schools that Sumner Photography works with, Coronado Middle School, Reilly Elementary, and Ladera Ranch Elementary, became finalists in a nationwide yearbook cover contest. This achievement shows not only their creative vision but also what happens when photographers and yearbook teams work well together.

How the Partnership Started

When I first partnered with Treering ten years ago, I was drawn to their excellent customer care. This fits perfectly with Sumner Photography's commitment to serving West Coast schools. What started as a shared goal to preserve memories has grown bigger than I first imagined.

School photography and yearbooks share the same basic mission: capturing and preserving memories for a lifetime. But our collaboration has grown beyond just taking pictures. Today, we're actively helping yearbook teams with their creative process, knowing that all the logistics and details involved in making a yearbook can overwhelm the very people trying to create those lasting memories.

The more we can make these processes easier—or remove roadblocks entirely—the more time yearbook teams have to focus on what really matters: telling stories, being creative, and making memories. This idea has become the heart of our partnership with Treering and the schools we serve.

Three Great Covers, Three Great Stories

Each of the three finalist covers from our partner schools tells a different story about their community and creative approach:

Coronado Middle School had a fantastic color scheme that immediately captures the unique vibe of their coastal community. Having spent time in Coronado, I can tell you, this city has a special feel. Their yearbook cover captures that perfectly. The design choices show not just good taste but a real understanding of their school's identity and place in the community.

Reilly Elementary showed amazing attention to detail in their "Dive Into Learning" theme. Every element, from the biggest design pieces to the smallest details, works together beautifully to bring their concept to life. This kind of thoughtful design is what makes the difference between good yearbooks and truly memorable ones.

Ladera Ranch Elementary impressed me with student-created artwork that shows the incredible talent within their school community. The expressive eyes in their lion mascot design—created by student artist Fiona—show the real creativity that comes out when young people get the platform and tools to express themselves.

What This Means for the Future

These three covers represent something bigger than individual school wins; they show the range of creative possibilities available in yearbook design today. What gets me most excited about yearbooks' future is how they're evolving beyond simple documentation into true creative outlets.

Yearbooks do two things: they store memories and give people a platform for artistic expression. The finalists' covers from our partner schools show how art and design can bring up feelings that readers connect with the memories captured in photos. This emotional connection turns a yearbook from a simple record into something people treasure.

The Treering platform plays a huge role in this creative evolution by making sophisticated design tools available to yearbook teams without extensive publishing backgrounds. 

Something You Can Hold

In our increasingly digital world, there's something special about holding a yearbook or photograph in your hands. This physical interaction requires intention—you have to choose to engage with it, to turn the pages, to pause and remember. This hands-on experience creates a different connection than scrolling through digital images.

I'm excited to see how yearbook teams and students continue to capture our ever-digitizing world in physical form. The challenge and opportunity are in translating the richness of digital experiences into formats that can be held, shared, and treasured for decades to come.

Looking Ahead

The success of Coronado Middle, Reilly Elementary, and Ladera Ranch Elementary in this national competition shows the incredible potential that comes when photographers, yearbook teams, and technology platforms work together smoothly. At Sumner Photography, we're committed to supporting the creative process while handling the technical stuff that can distract from the artistic vision.

These three finalist covers are just the beginning. As we continue to partner with schools and support their creative work through our collaboration with Treering, I look forward to seeing how the next generation of yearbook creators will push the boundaries of what's possible in preserving and presenting their school memories.

The combination of photography, design, and storytelling in yearbooks creates unique opportunities to capture not just what happened, but how it felt. That's a mission worth pursuing with passion and excellence.

In Treering’s inaugural Cover Design Contest, which—if we’re being real—was three concurrent contests, schools submitted their covers to one of three categories:

1. School Spirit – mascots, school colors, and anything else that shows off your community
2. Theme Development – an introduction to your visual and verbal theme
3. Elementary Student Art – original art by K-6 students

Our team explored over 300 submissions, and the ones that stood out introduced their theme on the front and back cover, then expanded it inside throughout the book. Each of the themes below are specific to the time and place in which they exist. While the concept may work for the school across town, the execution would not.

Grand Prize Winner: Easterbrook Discovery School, San Jose, CA

Theme: Once Upon a Time

This year was extra special. It’s EDS’ 20th anniversary and the tenth year in its building. These once in a lifetime moments became an obvious connection for the yearbook theme.

Pre-pandemic, a middle school yearbook club produced the book. The PTO wanted to continue to showcase student perspectives with a cover contest. “It celebrates creativity, individuality, and the shared ownership that makes our yearbook and our school so special,” said Bai-Lim.

This year, they gave little guidance: “Your design should relate to the ‘Once Upon a Time’ theme (e.g. fairy tales, dragons, fairies, wizards, enchanted creatures, etc.).” The faculty and staff chose the winning cover in an anonymous vote.

Winner Helena Kao created a design rich in symbolism:

• Castle: community, teachers, and parents that made our school a story worth telling
• Bricks: depicted fundraisers, music concerts, and field trips that were the building blocks to a safe and welcoming space for students to learn and grow
• Flags: the husky spirit that defines EDS
• Closed door: an end of a chapter for the graduating class of 2025
• Howling Husky: singing and celebrating the school it proudly represents

The cover art contest led to another “once” moment: ninety pieces of student art throughout the yearbook. “Each piece felt like part of the story of the school year,” said Bai-Lim, “and we didn’t want to leave that out.”

Bai-Lim’s team used a Treering vintage blue background, various story-inspired borders, and the lunchbox font for titles. She said, “Treering made it so easy to bring our ideas to life.”

The Final Five Six

Blue Grass Elementary School, Knoxville, TN

Theme: A School of Pure Imagination

The sweet cover made us melt. (It’s a contest for a back to school ice cream bash with cool puns, how could we not go there?) What’s more, is the yearbook theme and the school’s theme were one.

The team at Blue Grass used “a school of pure imagination” to guide their year. It was a “perfect match for capturing the magic, curiosity, and creativity that define our school community,” yearbook chair Becky O’Hatnick said.

She and her team of parent volunteers sprinkled each page with “candy-colored hues” and created titles on candy wrappers and golden tickets.

“From cover to cover, our yearbook is a vibrant celebration of childhood wonder and the boundless possibilities of imagination,” O’Hatnick said.

Coronado Middle School, Coronado, CA

Theme: Golden Hour

This coastal school embraced their SoCal vibe by using the colors of the golden hour to progress through the book. The students studied the sun, and used it for theme copy: “At the end of each day, and each Golden Hour, the sun must set. This is an opportunity to begin anew, never forgetting the last chapter, but anticipating the beauty of the next.”

“The edges of the book had a gradient,” adviser Heidi Frampton said, “so that as you flipped through the book you would see the sunset colors.”

Maywood Center for Enriched Studies, Maywood, CA

Theme: A Piece of Us

Every single one of us has a mosaic of experiences that makes us who we are,” adviser Nora Torres said. Her team built on that concept by piecing together textures and colors to create the layered cover. The more you look at it, the more details emerge.

They brought their theme into the book by using graphic pieces, such as scrap paper, tape, and cut-out letters to accent the content. Divider pages, especially, looked as if they were hand-designed. To make it even more personal, the yearbook staff added “yerd* doodles” throughout the book.

*Yerd = yearbook nerd

Mt. Everett Regional School, Sheffield, MA

Theme: Ripping Through Tradition

Students chose to blend nostalgia and tech by using newspaper graphics at an angle to chronicle their year. It’s a “blend of past, present, and future,” said adviser Kari Giordano.

“This theme visually represented the senior class ‘shredding expectations,’” said Giordano, “and boldly stepping into the next phase of their lives.”

Philip Reilly Elementary, Mission Viejo, CA

Theme: Dive Into Learning

Yearbook chair Kristin Keller said she “created an underwater world where our theme could truly swim.”

From using circular photos as bubbles to adding sea-sational puns, her designs were focused. Keller used design hierarchy and contrast to keep each afloat in a sea of color.

Wilson Creek Elementary School, Duluth, GA

Theme: Wildcats Stick Together

At first glance, this cover was familiar. Then, we looked closer.

“This hybrid theme enhances the Treering-designed theme ‘Stick Together’ with totally unique Wilson Creek graphics and vibes that show off how Wilson Creek Wildcats learn, live, and laugh,” said yearbook co-chair Holly McCallum.

She designed the sticker pack to include interactions of the wildcat, WCES, and their anniversary crest. The brown paper background takes us back to the first day of school, when you’d cover your textbooks with grocery sacks. Considering this is Wilson Creek’s 20th anniversary, it’s an emotive design decision.

McCallum also added frames to photos to make them look like stickers and she added positive messages “to emphasize the creative spirit and collaborative dynamic” of her school community.

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In Treering’s inaugural Cover Design Contest, which—if we’re being real—was three concurrent contests, schools submitted their covers to one of three categories:

1. School Spirit – mascots, school colors, and anything else that shows off your community
2. Theme Development – an introduction to your visual and verbal theme
3. Elementary Student Art – original art by K-6 students

Students created original yearbook covers using paint, AI, colored pencils, crayons, mixed media, digital media, and pen and ink. Yearbook committees gave prompts that were open-ended, fixed, and everything in between. While many submissions were the result of a yearbook cover art contest, others were collaborative projects. All were steeped in the tradition of promoting student perspectives and community. 

Grand Prize Winner: Peace Valley Charter School, Boise, ID

“Waldorf schools instill a deep respect for the natural world, fellow human beings, and the spiritual elements in all beings,” said 6th-grade teacher Nichole Murray, whose students compete annually in the yearbook cover contest.

Murray, PCVS dad Jason Ropp, and yearbook coordinator Gigi Murfitt display the entries in the hallways so all students can see them and begin to dream ahead for their chance in the cover contest. PCVS teachers choose the winners, and first and second place go on the outside cover. All cover contest submissions appear inside the book.

“The elements of nature are expressed, and our mascot, the otter, symbolizes intelligence, playfulness, resilience, and adaptability,” they said.

Both art pieces caught the judges' attention because they used similar colors and exceptional lighting–one judge kept exclaiming, “The shadows!” 

The. Shadows.

The cover art introduces outsiders to the Waldorf philosophy, especially how the art curriculum helps nurture imagination, emotional intelligence, and a well-rounded intellect.

“Our mascot, the otter, symbolizes intelligence, playfulness, resilience, and adaptability,” Murray said.

The Final Five

Ladera Ranch Elementary School, Ladera Ranch, CA

Fifth grader Fiona Martin captivated us with the color explosion and detail on her cover design. PTA president Joya Celik said the yearbook team at LRES asked the students to create a design incorporating their mascot “that reflected courage, perseverance, and attaining [their] goals.”

Their 2024-2025 school theme was “Go for the Gold.” Martin surely did just that.

Normandale Elementary School, Edina, MN

Yearbook team leads Lauren Dickerson and Becky Sertich created a collaborative project for 5th-grade students. Taking their inspiration from water bottles, Chromebooks, and everything else tweens touch, they asked students to create their own “sticker” design.

They “scanned and edited [each submission] to add a white border (like a sticker) and to make the background transparent so the ‘stickers’ could be arranged on the cover like clip-art.”

The result? An on-trend, completely original yearbook cover that shows the personalities and priorities of promoting students.

Strawberry Elementary, Santa Rosa, CA

This one is also collaborative: the front and back covers are creations from 6th graders and the local high school (shout out Sonoma Academy in Santa Rosa) helped put it all together. The latter used AI design tools to expand the front cover art to wrap around to the back. On the back, they also created a composite of art.

“The high school students had originally envisioned a variety of student strawberries in the grass and eagles in the sky for this cover design,” yearbook coordinator Pamela Vincent said. “But [a] 6th grade student convinced them that one of the eagles could be arranged to carry a strawberry-filled basket.”

“In total, seven high school students and 11 elementary school students collaborated to make this cover a reality,” Vincent said.

Watchung Elementary School, Middlesex, NJ

Wrap-around cover, check. Multiple students’ art, check. This cover ticked all the boxes, and once we learned about the five-week process to create each self-portrait, we were even more in awe of what a PK-3 school produced.

“Students are placed in Polaroid frames to remind the third graders that no matter how much time goes by, their 3rd grade memories will remain the same,” Librarian Anne Erchicks said.

West Side Elementary School, Marietta, GA

The team at WSES made their 75th anniversary book an homage to late Principal Reid Brown's first yearbook theme. To convey “Shine Bright like a Diamond and Be the Best Bee You Can Be,” each student from kindergarten through 5th grade created their own bee and drew a diamond.

“Our yearbook team voted on using student art as the cover,” said yearbook coordinator Shelley Strack. “We also used the additional bees and diamonds throughout the yearbook as graphics.”

Strack and her team created contemporary art to celebrate Brown’s message. “I loved the use of new and old as a part of our yearbook,” she said.

In Treering’s inaugural Cover Design Contest, which—if we’re being real—was three concurrent contests, schools submitted their covers to one of three categories:

1. School Spirit – mascots, school colors, and anything else that shows off your community
2. Theme Development – an introduction to your visual and verbal theme
3. Elementary Student Art – original art by K-6 students

We said, “School,” you said, “Spirit.” Pride in your community shone through on every cover. 

Grand Prize Winner: Ruth Asawa San Francisco School of the Arts, San Francisco, CA

Mascot: Rainbow dragon
School colors: 15 colors representing 15 art departments

“Each of the dragon's colors represents one of the school's 15 arts departments. Those colors are carried through the rest of the design, appearing in the colorful garden that spans the bottom of the front and back cover, and in the text on the back cover where each department's name is written in its unique color,” said adviser Jeff Castleman, who also teaches drawing, painting, photography, and computer art.

This cover illustrates the adage, “Know the [design] rules, and break them.” Generally, we’d encourage a yearbook creator to avoid using 15 colors. Not Asawa Arts. 

They grouped warm colors for the sunset-inspired swirls, sandwiched between greens as grasses and blues in the skies. Each piece of flora has the base of the blues or pinks with pops of contrasting colors. Black lines hem it in.

A group of eight yearbook club students collaborated on the original illustration. The lead designers, both seniors, at Asawa Arts’ yearbook club developed the visual identity of the yearbook. They went from pencil sketches to creating their own computer-based line art. Six supporting designers (all juniors) filled it in with flowers, leaves, mushrooms, and butterflies. 

On the spine and in the dragon’s hands are roses. “The rainbow dragon symbolizes our school spirit,” Castleman said, “and the rose it holds represents our guiding principles.”

The acronym representing Respect, Openness, Safety, and Engagement is part of the campus as much as it is part of the culture.

Castleman appreciated the flexibility of working with his students to create the vision and fully customize the yearbook cover. He said each year, the yearbook team re-imagines the dragon, giving it a different feel, from East Asian and Medieval to this year’s psychedelic interpretation.

“We think of [the cover] as the crowning jewel on a bespoke book,” Castleman said.

Castleman's team earned a Treering-sponsored back-to-school ice cream bash for their campus.

The Final Five

Brooklyn International School, Brooklyn, NY

Mascot: none

“Our school is a very tight community as our students come from many backgrounds trying to achieve the American Dream, but not forgetting their roots,” Norma Gaytan said.

Gaytan’s students represented their classmates with flags and artifacts from their home countries.

Gloria Deo Academy, Springfield, MO

Mascot: Lion

This is the cover we expected: school colors and a mascot boldly proclaiming school spirit. The texture in the mane and near-watermark incarnations of the lion on the back adds texture.

Mid-Pacific Institute Preschool and Elementary, Honolulu, HI

Mascot: Pueo (Hawaiian Owl)

The drone photo in honor of Mid-Pacific’s 20th anniversary is impressive enough. We loved the before and after images.

Adviser Abbey said, “The students learned about how to use a grid to scale an image, practicing in art. We then applied the math to create a giant grid on our courtyard and replicated our school mascot with field paint.”

Montera Middle School, Oakland, CA

Mascot: Toro

Student art always holds a special place in our hearts. Montera’s cover art extended from the front to the back cover, making a bold statement of school spirit.

Olympia Regional Learning Academy, Olympia, WA

Mascot: Orca

The symbolism in the student art evokes powerful sentiments of school spirit. Both contest winners captured the essence of the K-12 campus’ mentoring ethos. On the front, a mother and baby orca represent the cooperative role ORLA provides. 

“We take our cooperative role with the families very seriously and we could not have the kind of school or kind of students we have without the role the caregivers provide, both at home and at our school,” adviser Rachel McKaughan said.

“The back cover also represents the playful spirit we have at the school with our many hands-on electives, she said, “where students are able to discover and express many different talents.”

From each submission, we learned school spirit is more than a sports team or school song steeped in tradition. It is comprised of community features: shared values and overarching identity. Thank you to the 300+ schools that shared their story with us.

We always say we will get started on yearbook planning over the summer. Raise your hand if you follow through. (My hand is down too.) Camp Yearbook, Treering's two-day virtual yearbook planning course, is back. It's part large-group training, part small-group mentoring and idea sharing. And it's 100% live.

The goal: have the first six weeks of yearbooking planned.

What to Expect

Treering's Camp Yearbook is a cameras-on, all-in yearbook planning experience.

Event Structure

Both days are three hours of large-group training and smaller breakouts designed for you to get all your questions answered.

We'll provide the goal-setting worksheets, ladders, idea decks, and resources because we want you to finish Camp Yearbook with your first six weeks of yearbooking planned.

Based on your feedback, Camp Yearbook’s sessions are even more specialized:

• Getting Rooted: designed for yearbook creators with fewer than three years with Treering, this session is focused on time-saving tips, design basics, what to do in class, and all the must-know info to create and market your yearbook.
• Branching Out: for experienced advisers looking to level up their yearbook design or classroom pedagogy, this session is all about intermediate and advanced features such as creating styles, adding content to portrait pages, yearbook staff structure, and problem-solving.

Register via the Yearbook Club webinars page.

Treering Mentors

All attendees will be in a small group led by a Treering staff member who served—or currently serves—as a yearbook adviser. In groups specific to school style and yearbook team structure, you can ask questions about grading, crowdsourcing, club structure, page count, and whatever else you need answered. (Your camp counselors aren't Treering life coaches, but close.)

Grow Together

Breakout groups for parent volunteers, solo yearbook coordinators, educators, and club leaders mean you get meaningful support and specific-to-you resources.

Camp Yearbook 2025 FAQs

Your questions deserve answers!